The Packers of the 1960s under coach Vince Lombardi won five league championships over a seven-year span that culminated with victories in the first two Super Bowls. During the Lombardi era, the Packers offense consisted of quarterback Bart Starr, Jim Taylor, Carroll Dale, Paul Hornung and Jerry Kramer; the defense consisted of Henry Jordan, Willie Wood, Ray Nitschke, Dave Robinson, and Herb Adderley.

After the death of Vince Lombardi in 1970, the Super Bowl trophy was renamed the Vince Lombardi Trophy, in recognition of his, and his team's, accomplishments. The road that goes by Lambeau Field, which is also one of Green Bay's major thoroughfares, was named Lombardi Avenue in honor of the coach.